These days you hear a lot of complaining about online costs. People think “online” means “free.” It doesn’t; nor should it. So what is the cost of doing business online? In this post I’ll detail my software as a service expenses to give you an idea.
Software as a Service (Saas)
Software as a Service basically means you can get a service through a webpage. Wikipedia has a better definition. The point is, that digital space has a cost. Software over the cloud has a cost. Clouds are not free.
Traditional services like accounting and law typically charge retainers and charge by 15 minute increments. We never question this. So why not value our own time?
This also includes monthly, recurring costs like cable (internet provider), electricity (to power and charge the devices you use to get to the cloud), cell phones to work remotely and call clients, as well as a percentage of your mortgage/rent or co-working fees.
This isn’t the place for it, but please. Understand your costs as an agency. Understanding your costs allows you to charge for your value.
My Monthly SaaS Costs
I spend quite a bit of money for cloud-based tools that I deem necessary to run my Marketing Consultancy.
Here are my monthly costs rounded to the nearest dollar:
- Website Hosting at Pressable $25
- Postmatic (for content delivery and commenting) $20
- Dropbox (for website & photo backups) $10
- Backblaze (backup computer) $10
- iTunes (cloud storage) $4
- Hootsuite (manage client social accounts) $15
- Freshbooks (invoicing clients) $25
- Canva.com (making graphics) $15