Building the Riggins Brand one Tweet at a time

Ten Things I’ve Learned Building the Riggins Brand Online

I’m often asked how I built up our Twitter following for such a small company. Here’s some of what I learned since 2009.

In 2009, with businesses closing all around us, day and night, I went out on a limb. Though I was officially the Office Manager, I, being me, couldn’t just sit at my desk and do nothing.

Start now. Start with something.

There is a Chinese Proverb that says,

“The best time to plant a tree was 20 years ago. The second best is today.”

Here are some lessons I learned while building the online brand for Riggins Construction & Management, Inc. It’s my story and I’m sticking to it.

Also, it’s long. But this is as short as I could make it.

1. Something is better than nothing.

Screenshot of the Riggins Website in 2011
Yep. It’s pretty ugly now but black sites used to be cool.

When I started working at Riggins Construction & Management, Inc. as their Office Manager in 2006, they had a one-page website with a single image.

I took enough classes to be dangerous at HTML and rebuilt the site in Dreamweaver. No, it was not awesome. But it was better than what we had before.

In 2010 I started our blog on wordpress.com. Was it ideal? No. But something is better than nothing.

In 2015, I rebuilt our site in WordPress. I tell that story here.

Is it better than if we’d hired a professional? No. But something is better than nothing.

2. If you don’t try, you’ll fail.

The year 2009 was scary. I was driven to find a way to let people know we were still in business. So I started the @RigginsConst Twitter account and Facebook Page. I was sure it would fail, especially Facebook (which, honestly, has way too few likes). But you learn. Twitter is better for B2B relationship building.