What is a branding person? What is branding? Why do you need a branding consultant? Can’t you just wing it? Let’s chat.
It’s tempting to be funny on Twitter and respond to current events and even trends. Be careful. Your brand isn’t a joke, don’t treat it like one.
Branding has an allusive attraction — like a magic word that you know is important but don’t fully understand. Let’s break it down.
In 2009, with businesses closing all around us, day and night, I went out on a limb. Though I was officially the Office Manager, I, being me, couldn’t just sit at my desk and do nothing.
Start now. Start with something.
There is a Chinese Proverb that says,
“The best time to plant a tree was 20 years ago. The second best is today.”
Here are some lessons I learned while building the online brand for Riggins Construction & Management, Inc. It’s my story and I’m sticking to it.
Also, it’s long. But this is as short as I could make it.
1. Something is better than nothing.
When I started working at Riggins Construction & Management, Inc. as their Office Manager in 2006, they had a one-page website with a single image.
I took enough classes to be dangerous at HTML and rebuilt the site in Dreamweaver. No, it was not awesome. But it was better than what we had before.
In 2010 I started our blog on wordpress.com. Was it ideal? No. But something is better than nothing.
In 2015, I rebuilt our site in WordPress. I tell that story here.
Is it better than if we’d hired a professional? No. But something is better than nothing.
2. If you don’t try, you’ll fail.
The year 2009 was scary. I was driven to find a way to let people know we were still in business. So I started the @RigginsConst Twitter account and Facebook Page. I was sure it would fail, especially Facebook (which, honestly, has way too few likes). But you learn. Twitter is better for B2B relationship building.
We all have a basic need to feel loved and accepted. “Thank you” accomplishes it.
I find that many brands ask their audiences to retweet and share their content and events.
And we want to.