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Marketing your plugin, forked or new, uses a different side of your brain. It takes time. If you need help or don't have the time to do it, I've got solutions for you.

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Small Business Owners — Are You Looking For Opportunities to Learn?

By Bridget Willard | April 1, 2023 | Comments Off on Small Business Owners — Are You Looking For Opportunities to Learn?
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If you’re not learning, you can’t grow your business. Heck, you may not even be able to maintain it. In my professional career, I’ve come across peers and clients who don’t need to read a book because “they already know it.” They don’t go to sessions at a conference on SaaS Marketing because they “already…

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Rebrand Your Business When It Recognizes, Focuses, and Reframes Your Brand Story

By Bridget Willard | May 7, 2021

Rebranding is always a tricky subject with legitimate risks to consider. Will people like the new look? (It’s more than that.) Will they know it’s still me? (How do I ensure they will?) Will I lose the brand awareness I’ve built up? Will they understand the renewed or new purpose? A rebrand also comes with…

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Think Twitter is a Waste of Time? Let Me Tell You The Story of a $23,000 Tweet

By Bridget Willard | March 19, 2021

Do you think Twitter is a waste of your time or marketing budget? I’m often asked, “what’s the ROI of a Tweet?” I have an issue with the term ROI; however, let’s go with it for the sake of this post, yes? This is a short case study of one tweet that won me $23k…

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Are You Determined to Be a Freelancer? Start Today.

By Bridget Willard | January 30, 2021

There are so many articles about how to become a freelancer or how to start. It’s crazy. We read stories from people like Ryan Robinson who kept his day job until his freelancing earned six figures. SIX. FIGURES. Swoon. I’m not even close to six figures. “I grew my freelance business to over six figures in…

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What’s The Best WordPress SEO Plugin?

By Bridget Willard | January 22, 2021

What’s the best SEO plugin for WordPress? Like all complex questions the answer is: “it depends.” And as always, the best tool is the one you use. In this post I’ll let you know the WordPress SEO plugin I use. It’s RankMath. I pay for the Pro Version which is $59 per year.  Does Your…

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What’s The Best WordPress Form Plugin?

By Bridget Willard | January 10, 2021

What’s the best form plugin for WordPress? Like all complex questions the answer is: “it depends.” How about if I tell you what WordPress form I use and why instead? What’s the Best Form Plugin for WordPress? The best form plugin for WordPress is the one you use. Yes. I have a saying, “the best…

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“Email Copies Don’t Generate Results.” – A Rare Fact About Writing A Great Email Copy

By Bridget Willard | January 9, 2021

Email copy has been one of the most effective digital marketing strategies and is proven to generate results. Here’s how to write a converting email copy. Months ago, a friend reached out to me complaining about how her sales email had zero conversion. (She’s a health and fitness coach).  She lamented saying, “email copies don’t…