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Small Business Owners — Are You Looking For Opportunities to Learn?

By Bridget Willard | April 1, 2023 |
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If you’re not learning, you can’t grow your business. Heck, you may not even be able to maintain it. In my professional career, I’ve come across peers and clients who don’t need to read a book because “they already know it.” They don’t go to sessions at a conference on SaaS Marketing because they “already…

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​​What is Worse Than Duplicate Content? No Content.

By Bridget Willard | August 6, 2021

With SEO already being shrouded in mystery and wrapped in an enigma, it’s no wonder why we collectively flinch when we hear the term “duplicate content.” Since launching (pun intended) my plugin, Launch With Words, the fear of duplicate content has been the largest concern. This is my answer. What is worse than duplicate content,…

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Fiction’s Role in Content Marketing — It’s About the Story

By Bridget Willard | July 30, 2021

Does all content marketing have to be nonfiction? These days it feels like we’re being bombarded by facts and lessons and truths. It can be overwhelming. This is why we binge-watch. We turn on our television, open a streaming app, and fall into another world — with other problems and different people.  We want to…

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How Can Small Businesses Supplement Their Website Content?

By Bridget Willard | July 9, 2021

Is your small business blog a bit thinner than you’d like to admit? Maybe you don’t have enough time to write and publish once a week. That’s really normal. I promise. There’s a content curation service called UpContent that I’d love to introduce you to. I was fortunate enough to have a conversation with their…

If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Local Nonprofit Highlight — San Antonio Zulu Association

By Bridget Willard | June 19, 2021

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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Small Business Marketing in a GoogleFace World — A Conversation with Rand Fishkin

By Bridget Willard | June 3, 2021

In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that’s true. But small businesses don’t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising…

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Did Your Audience Change Or Did You?

By Bridget Willard | May 17, 2021

You feel it. It’s a sense of something changing. You can’t quite put your finger on it but it’s there. It’s eluding you. Maybe your audience is changing. Maybe you’re not quite keeping up with the trends. You already missed Snapchat and TikTok. Do you need to set up a Discord server? Maybe your audience…