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If you’re not learning, you can’t grow your business. Heck, you may not even be able to maintain it. In my professional career, I’ve come across peers and clients who don’t need to read a book because “they already know it.” They don’t go to sessions at a conference on SaaS Marketing because they “already…
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Rebrand Your Business When It Recognizes, Focuses, and Reframes Your Brand Story
Rebranding is always a tricky subject with legitimate risks to consider. Will people like the new look? (It’s more than that.) Will they know it’s still me? (How do I ensure they will?) Will I lose the brand awareness I’ve built up? Will they understand the renewed or new purpose? A rebrand also comes with…
Are You Determined to Be a Freelancer? Start Today.
There are so many articles about how to become a freelancer or how to start. It’s crazy. We read stories from people like Ryan Robinson who kept his day job until his freelancing earned six figures. SIX. FIGURES. Swoon. I’m not even close to six figures. “I grew my freelance business to over six figures in…
What’s The Best WordPress SEO Plugin?
What’s the best SEO plugin for WordPress? Like all complex questions the answer is: “it depends.” And as always, the best tool is the one you use. In this post I’ll let you know the WordPress SEO plugin I use. It’s RankMath. I pay for the Pro Version which is $59 per year. Does Your…
What’s The Best WordPress Form Plugin?
What’s the best form plugin for WordPress? Like all complex questions the answer is: “it depends.” How about if I tell you what WordPress form I use and why instead? What’s the Best Form Plugin for WordPress? The best form plugin for WordPress is the one you use. Yes. I have a saying, “the best…
“Email Copies Don’t Generate Results.” – A Rare Fact About Writing A Great Email Copy
Email copy has been one of the most effective digital marketing strategies and is proven to generate results. Here’s how to write a converting email copy. Months ago, a friend reached out to me complaining about how her sales email had zero conversion. (She’s a health and fitness coach). She lamented saying, “email copies don’t…