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Small Business Owners — Are You Looking For Opportunities to Learn?

By Bridget Willard | April 1, 2023 |
featured image in business advice category. text reads "keep learning -- it is how you stay ahead." shows photo of bridget in a phone

If you’re not learning, you can’t grow your business. Heck, you may not even be able to maintain it. In my professional career, I’ve come across peers and clients who don’t need to read a book because “they already know it.” They don’t go to sessions at a conference on SaaS Marketing because they “already…

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Is Your eCommerce Shop Ready for Cyber Monday?

By Bridget Willard | September 25, 2021

Getting your online shop ready for Cyber Monday shouldn’t be as overwhelming as it feels. This is especially true if you start in the summer. My days of being in church leadership taught me one valuable lesson: the holidays descend upon you like an avalanche. Don’t wait to plan these events.  What is Black Friday?…

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How to Overcome a Personal Branding Crisis and Bounce Back

By Andy Cabasso | September 21, 2021

Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…

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Answering Questions about Social Media for the Social Champ AMA

By Bridget Willard | September 13, 2021

I had so much fun earlier this month joining Social Champ’s Ask Me Anything (AMA) about Social Media. I thought it might be fun to offer a recap and a video for these questions for others to benefit outside of the Facebook Group.  We cover topics including how to gain organic reach, hashtag research, influence…

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Is Your Nonprofit Taking Advantage of GivingTuesday?

By Bridget Willard | September 10, 2021

Are you a nonprofit or a foundation? It’s time to start thinking about GivingTuesday. GivingTuesday is a “global movement for generosity,” and it happens the Tuesday after Cyber Monday. When is GivingTuesday? So it goes  American Thanksgiving, Black Friday, which is for in-person businesses. Then you have Small Business Saturday, the shop small movement, which…

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How To Find Local Businesses and Services After You Move

By Bridget Willard | August 31, 2021

If your business is going to move, I have some advice from my move to San Antonio. After all, being a digital business doesn’t exclude shopping locally. Moving is hard and also easy. Well, let’s stick with “hard” for now. There’s a lot of change which is freeing, but change means you need new doctors,…

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Why Service-Based Businesses Need to Care about Blogging

By Warren Laine-Naida | August 25, 2021

Does it feel like your contractor website or service-based business doesn’t need a blog? Because it does. Let’s help you get started blogging. A Blog is a Website with Benefits We’re all manic about blogs. Everyone has one. It’s a little overwhelming at times but it needn’t be. It’s just a log. On the web.…