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Marketing your plugin, forked or new, uses a different side of your brain. It takes time. If you need help or don't have the time to do it, I've got solutions for you.

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If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Local Nonprofit Highlight — San Antonio Zulu Association

By Bridget Willard | June 19, 2021

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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Spam is in the Eye of the Beholder

By Bridget Willard | September 1, 2011

Here’s the thing I’ve learned about spam:  it comes in many flavors.  There’s hard-core spam and then there’s spammy, spam-ish, or spam-like. Bottom line: it’s subjective. I’ve started quite a few rows on twitter regarding my rants about #NOAutoDMs, for example.  I think they’re spammy, other people find them convenient. If you’re wondering if your…

featured image for how to set up your Twitter account

A Beginner’s Guide to Setting Up Your Twitter Account

By Bridget Willard | August 11, 2011

Breaking down the steps to something large is a great way to accomplish the task. This post shows you how to setup your Twitter account — in baby steps.

Facebook for Business – I don’t want to be your friend. By @TheFabulousOne

By Bridget Willard | August 9, 2011

  When I saw this post on Amy’s profile, I had to ask permission to cross-post it here.  Often we just need to hear the fundamentals of social media to reinforce what is true. I’m not an expert. I’m an enthusiast when it comes to Social Media and Facebook. For my personal brand, I prefer…

Email: It’s Not an Eighth Grade Paper

By Bridget Willard | July 24, 2011

If you write an email that’s easier to read (scan), you’re more likely to get a response.

Manage Twitter in Less than Five Minutes A Day

By Bridget Willard | June 4, 2011

With time management, you can literally tweet and reply to mentions in five minutes a day. Pair this activity with checking your email in the morning. I promise you have time. Put it in your calendar. Do it every work day for a month. Then look at your stats. You’ll never regret it. You have…

Customize Public Settings on LinkedIn

By Bridget Willard | June 2, 2011

Why am I on LinkedIN?  Well, it seems either someone wanted help with how to use it or someone else was looking for a job and wanted a recommendation or I felt that I was socially compelled to accept the invite.  For whatever reasons I’ve maintained my profile all of these years, I’ve never taken…