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Business Owners — Look For Patterns in Your Online Reviews — And Change

By Bridget Willard | January 19, 2023 |
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It’s easy to brush off or even ignore poor online reviews? But if there are patterns in these reviews, maybe it’s YOU who needs to change. Do Online Reviews Matter? Yes, online review matter to potential customers. They’ll read bad and good reviews to get a feel for how you respond and whether or not…

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How I Work — My SEO Copywriting Process

By Bridget Willard | November 16, 2021

Maybe you heard through the grapevine that Bridget Willard is an SEO copywriter. It’s true. People pay me to write. In this article, I answer frequently asked questions.

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Moving Marketing Budget From Facebook to Twitter — A Case Study

By Bridget Willard | October 29, 2021

Are you frustrated with Instagram? How’s your Facebook Page working out for you? Did you get distracted from blogging by making TikTok videos? It happens to the best of us.  In marketing, it’s important to not only know who your audience is but where they spend time. Frankly, I’ve never believed that anyone spends time…

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Is Your Business Taking Advantage of Google My Business? Here Are 11 Steps Toward Optimization.

By Bridget Willard | October 22, 2021

Is Your Business Taking Advantage of Google My Business? It should be. If you haven’t claimed your Google My Business listing, you’re seriously missing out on discoverability and visibility opportunities. Google My Business helps your business get found on Google Maps and in “near me” searches. So, have you claimed your business listing yet? Why…

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Are You Repurposing Your Content? It’s a Missed Opportunity If You Don’t

By Bridget Willard | October 8, 2021

Who likes Missing a Marketing Opportunity? Sometimes repurposing content gets a bad wrap, as if it was week-old leftovers in the fridge. But seriously, that tuna casserole isn’t good anymore — throw it out. Eww. In one of my early blog posts, I talk about how Eric Clapton rearranged “Layla” as a lesson for content…

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Is Your eCommerce Shop Ready for Cyber Monday?

By Bridget Willard | September 25, 2021

Getting your online shop ready for Cyber Monday shouldn’t be as overwhelming as it feels. This is especially true if you start in the summer. My days of being in church leadership taught me one valuable lesson: the holidays descend upon you like an avalanche. Don’t wait to plan these events.  What is Black Friday?…

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How to Overcome a Personal Branding Crisis and Bounce Back

By Andy Cabasso | September 21, 2021

Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…