Marketing your plugin, forked or new, uses a different side of your brain. It takes time. If you need help or don't have the time to do it, I've got solutions for you.


If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Local Nonprofit Highlight — San Antonio Zulu Association

By Bridget Willard | June 19, 2021

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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How Can I Manage My Twitter Account’s Suggestion Feed?

By Bridget Willard | November 20, 2020

Twitter’s suggested feed might not be what you want to see. So, how can you change it? You can do this in three ways. This topic comes from a question from Quora. “How can I manage my Twitter account’s suggestion feed?“ Change Twitter’s Default View to Circumvent Twitter’s Suggestion Feed It is a bit annoying that…

Are you wondering how to use Beaver Builder, well, better? The best route is to hire a designer. They can build modules and templates for you to use!

Beaver Builder Landing Page Tutorial: Partner with a Designer

By Bridget Willard | October 18, 2020

Are you wondering how to use Beaver Builder, well, better? The best route is to hire a designer. They can build modules and templates for you to use! Can I Build My Website Myself? Yes. WordPress is for everyone. And, yes, anyone can build a website. Your biggest hurdle is having high-quality versions of your…

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How Do You Get Customers on Twitter? My Top 7 Tips

By Bridget Willard | October 2, 2020

Can you really get customers on Twitter? Yes. You can. I do. Most of the time. Yes, if you’re in business and it’s focused on business-to-business (B2B), then you need Twitter. I recently talked with Kim Doyal on this subject as well. Firstly, you can’t analyze data that you don’t measure. Tracking your lead source…

Remote Work Gives You the Freedom to Change

By Bridget Willard | September 25, 2020

One of the best parts of remote work — even as a self-employed person — is the freedom to work anywhere. In this case, it meant moving out of state. “I’ve been thinking ’bout catching a train Leave my phone machine by the radar range Hello it’s me, I’m not at home If you’d like…

Train Your Social Media Feed By Commenting

By Bridget Willard | July 10, 2020

If Facebook isn’t showing you content you want to see, then find content you want to see and comment on the post. The more you do this the happier you’ll be with your home feed. Commenting (not just liking) retrains the algorithms for Facebook, Twitter, LinkedIn, and even Instagram. It’s to their benefit to show…

Keep Your Network Warm — Spend Time on LinkedIn

By Bridget Willard | July 4, 2020

You can’t build a network, neglect it, and then expect your LinkedIn connections to help you to find a job or get new business. You have to give to get. In this tutorial, I explain a bit more and give examples of how to share and comment appropriately. Keep Your Network Warm LinkedIn is an…