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How to Overcome a Personal Branding Crisis and Bounce Back

By Andy Cabasso | September 21, 2021 |
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Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…

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How Can Small Businesses Supplement Their Website Content?

By Bridget Willard | July 9, 2021

Is your small business blog a bit thinner than you’d like to admit? Maybe you don’t have enough time to write and publish once a week. That’s really normal. I promise. There’s a content curation service called UpContent that I’d love to introduce you to. I was fortunate enough to have a conversation with their…

If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Local Nonprofit Highlight — San Antonio Zulu Association

By Bridget Willard | June 19, 2021

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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Small Business Marketing in a GoogleFace World — A Conversation with Rand Fishkin

By Bridget Willard | June 3, 2021

In my conversation with Rand Fishkin, we talked about the 30,000-foot view of marketing and advertising. Google and Facebook are the duopolies, that’s true. But small businesses don’t have to lose. With marketing flywheels, influence marketing, and audience insight you can get ahead. Why? Venture Capital takes advantage of our tax system which makes advertising…

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Did Your Audience Change Or Did You?

By Bridget Willard | May 17, 2021

You feel it. It’s a sense of something changing. You can’t quite put your finger on it but it’s there. It’s eluding you. Maybe your audience is changing. Maybe you’re not quite keeping up with the trends. You already missed Snapchat and TikTok. Do you need to set up a Discord server? Maybe your audience…

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Twitter Should Be Part of Your SEO Strategy

By Bridget Willard | May 14, 2021

Did you know that individual tweets are indexed by Google? A healthy Twitter account is a great ranking signal and should be part of your SEO strategy. Twitter is a big part of my marketing stack as many of you know. For a good SEO strategy, don’t leave Twitter out. Twitter is my favorite. And…

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Rebrand Your Business When It Recognizes, Focuses, and Reframes Your Brand Story

By Bridget Willard | May 7, 2021

Rebranding is always a tricky subject with legitimate risks to consider. Will people like the new look? (It’s more than that.) Will they know it’s still me? (How do I ensure they will?) Will I lose the brand awareness I’ve built up. Will they understand the renewed or new purpose? A rebrand also comes with…