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Business Owners — Look For Patterns in Your Online Reviews — And Change

By Bridget Willard | January 19, 2023 |
Featured image says "Online Reviews: When is the last time you looked for patterns?" Shows a photo of Bridget Willard and her logo.

It’s easy to brush off or even ignore poor online reviews? But if there are patterns in these reviews, maybe it’s YOU who needs to change. Do Online Reviews Matter? Yes, online review matter to potential customers. They’ll read bad and good reviews to get a feel for how you respond and whether or not…

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Why San Antonio Businesses Should Bother With Twitter

By Bridget Willard | March 20, 2022

Are you a San Antonio business but still on the fence about Twitter? In this article, Bridget Willard lays out why you should go all-in on Twitter.

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How To Use Launch With Words to Pitch and Build Roofing Contractor Websites

By Bridget Willard | January 17, 2022

If you’re wondering how to niche down in your website development business, why not go after roofing contractor websites? Launch With Words is the perfect companion.  Roofing Contractor Websites – The Riches are in the Niches If you google roofer marketing, you’ll likely come across a few ads but the number one agency for integrated…

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Why It’s Important to Be Part of Your Local Community – Even the Press

By Bridget Willard | January 8, 2022

So I’ve lived here in San Antonio for just over a year now and have been featured in two articles by San Antonio Magazines. Why? I’m convinced it is because of my active and local presence in the online and offline community. And when I say “presence,” I mean this: I interact with the local…

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How Many People Use Twitter in San Antonio?

By Bridget Willard | December 15, 2021

Since I’ve moved to San Antonio in 2020, I’ve been following and talking to businesses here. Actually, I’ve been managing Rhonda Negard’s Twitter account since before I moved. I’m always building Twitter Lists for local businesses, so my heart has been in Alamo City for quite a while. But I digress. As I talk to…

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Bridget’s 10 Commandments of Marketing for Success in 2022 and Beyond

By Bridget Willard | December 10, 2021

Well, the new year is approaching and you’re probably already thinking of ways you can optimize your business for 2022 and beyond. Much of optimizing your business comes down to not neglecting marketing. Double negatives, I know. But if there are business sins, then maybe there are some commandments as well. Let’s reinforce the positive.…

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How I Work — My Twitter Management Process

By Bridget Willard | November 27, 2021

I decided to write a bit more about my processes here at Bridget Willard, LLC. I started as a freelancer back in 2017, and now that I have vendors and an LLC, I’m a marketing agency. But I still do the work — one of my mottos. In the last article of this series, I…