Marketing your plugin, forked or new, uses a different side of your brain. It takes time. If you need help or don't have the time to do it, I've got solutions for you.


If you've been to the annual event, "A Taste of New Orleans," you likely know and love the nonprofit, San Antonio Zulu Association. They've got events down.

Local Nonprofit Highlight — San Antonio Zulu Association

By Bridget Willard | June 19, 2021

Nonprofits and foundations are passionate at heart and, frankly, don’t always take advantage of natural marketing opportunities or learnings. Why? Generally, they focus on serving their cause and its population and then fundraising becomes a necessary evil. Hoping to help nonprofits shift their mindset to running like a business, Warren Laine-Naida and I are writing,…

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Don’t Underestimate The Importance of Content Marketing as an Internal Sales Tool.

By Bridget Willard | February 7, 2021

Content marketing isn’t just for SEO. It’s one of the many reasons to write blog posts. SEO gets all of the attention and glory. It’s like that one beautiful friend we all have who constantly has to be praised and fed compliments. It’s annoying and exhausting.  But that’s not the only friend we have in…

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Are You Determined to Be a Freelancer? Start Today.

By Bridget Willard | January 30, 2021

There are so many articles about how to become a freelancer or how to start. It’s crazy. We read stories from people like Ryan Robinson who kept his day job until his freelancing earned six figures. SIX. FIGURES. Swoon. I’m not even close to six figures. “I grew my freelance business to over six figures in…

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What’s The Best WordPress SEO Plugin?

By Bridget Willard | January 22, 2021

What’s the best SEO plugin for WordPress? Like all complex questions the answer is: “it depends.” And as always, the best tool is the one you use. In this post I’ll let you know the WordPress SEO plugin I use. It’s RankMath. I pay for the Pro Version which is $59 per year.  Does Your…

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What’s The Best WordPress Form Plugin?

By Bridget Willard | January 10, 2021

What’s the best form plugin for WordPress? Like all complex questions the answer is: “it depends.” How about if I tell you what WordPress form I use and why instead? What’s the Best Form Plugin for WordPress? The best form plugin for WordPress is the one you use. Yes. I have a saying, “the best…

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“Email Copies Don’t Generate Results.” – A Rare Fact About Writing A Great Email Copy

By Bridget Willard | January 9, 2021

Email copy has been one of the most effective digital marketing strategies and is proven to generate results. Here’s how to write a converting email copy. Months ago, a friend reached out to me complaining about how her sales email had zero conversion. (She’s a health and fitness coach).  She lamented saying, “email copies don’t…

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The Definitive Guide To Twitter Marketing Strategy

By Bridget Willard | January 2, 2021

Note: This post is over 7,000 words and will take about 25 minutes to read. You can purchase it on Amazon in Kindle or Paperback if that is more convenient. Twitter marketing is too valuable to ignore for any type of business. Yet so many businesses undervalue Twitter in their overall marketing strategy. It’s super…