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If you’re wondering how to niche down in your website development business, why not go after roofing contractor websites? Launch With Words is the perfect companion. Roofing Contractor Websites – The Riches are in the Niches If you google roofer marketing, you’ll likely come across a few ads but the number one agency for integrated…
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Is Your Business Taking Advantage of Google My Business? Here Are 11 Steps Toward Optimization.
Is Your Business Taking Advantage of Google My Business? It should be. If you haven’t claimed your Google My Business listing, you’re seriously missing out on discoverability and visibility opportunities. Google My Business helps your business get found on Google Maps and in “near me” searches. So, have you claimed your business listing yet? Why…
Are You Repurposing Your Content? It’s a Missed Opportunity If You Don’t
Who likes Missing a Marketing Opportunity? Sometimes repurposing content gets a bad wrap, as if it was week-old leftovers in the fridge. But seriously, that tuna casserole isn’t good anymore — throw it out. Eww. In one of my early blog posts, I talk about how Eric Clapton rearranged “Layla” as a lesson for content…
Is Your eCommerce Shop Ready for Cyber Monday?
Getting your online shop ready for Cyber Monday shouldn’t be as overwhelming as it feels. This is especially true if you start in the summer. My days of being in church leadership taught me one valuable lesson: the holidays descend upon you like an avalanche. Don’t wait to plan these events. What is Black Friday?…
How to Overcome a Personal Branding Crisis and Bounce Back
Brands undergo crises perhaps more often than anyone would like to admit. And somehow, they manage to overcome the challenges thrown at them. But what happens when a personal brand is thrown into crisis? Is there any way to recover? Can you bounce back from a personal branding crisis? These are only a few of…
Answering Questions about Social Media for the Social Champ AMA
I had so much fun earlier this month joining Social Champ’s Ask Me Anything (AMA) about Social Media. I thought it might be fun to offer a recap and a video for these questions for others to benefit outside of the Facebook Group. We cover topics including how to gain organic reach, hashtag research, influence…
Is Your Nonprofit Taking Advantage of GivingTuesday?
Are you a nonprofit or a foundation? It’s time to start thinking about GivingTuesday. GivingTuesday is a “global movement for generosity,” and it happens the Tuesday after Cyber Monday. When is GivingTuesday? So it goes American Thanksgiving, Black Friday, which is for in-person businesses. Then you have Small Business Saturday, the shop small movement, which…