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What’s The Best WordPress SEO Plugin?

By Bridget Willard | January 22, 2021

What’s the best SEO plugin for WordPress? Like all complex questions the answer is: “it depends.” And as always, the best tool is the one you use. In this post I’ll let you know the WordPress SEO plugin I use. It’s RankMath. I pay for the Pro Version which is $59 per year.  Does Your…

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Self-Talk Matters In Business

By Bridget Willard | September 19, 2019

The reason why self-talk is so insidious is because it changes how we behave. Self-talk determines how we approach life: business, relationships, opportunities. Everything. It’s an important behavior to address and reprogram. What is self-talk? Self-talk is our internal programming. It is the voice in our head. It’s the rule of thumb by which we…

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My Favorite Things

By Bridget Willard | August 18, 2019

April Wensel encouraged us to write a list of our one hundred favorite things. Okay. I’m in. Though I couldn’t come up with a full one hundred at the time, I’m updating this until I get to that. You might also like to read 100 Things About Me. Here are my favorite things in…

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Email the Right People — Don’t Just Build a List

By Bridget Willard | August 9, 2019

When it comes to email marketing, it’s tempting to have a large list. A large list doesn’t help you. The right list does. Let’s face it. Bigger is not better. As people, we like to be able to brag about the size of our lists.Do you want to be able to say that you have…

Which new platforms should businesses be on?

By Bridget Willard | July 26, 2019

I asked my audience what they’d like me to address sometime back and this question was posed: “Which new platforms should businesses be on?” I’m not sure people will like my answer, but let’s go for it anyway. My quick answer is stop chasing new. Be consistent on what you have. Further, I was asked…

Shallow – The Unfinished Song

By Bridget Willard | July 22, 2019

The song Shallow in the recent remake of A Star is Born is simply an unfinished song. As a former songwriter and musician, here’s my analysis. Why am I writing about songwriting? I’m normally more vocal about marketing and copywriting. It’s true. But Shallow by Lady Gaga and Bradly Cooper is really just two unfinished…

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Are One-Word Comments Really That Bad? TL;DR No

By Bridget Willard | July 12, 2019

So many people rant and rave about comments that aren’t “valuable.” Are one-word comments really that bad? TL;DR: No. It’s called small talk. All comments on your blog and social media posts are valuable including one-word comments. Comments are reactions to posts. Have you read this? Why a single word comment is next to useless…

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What do I Need to Build My Small Business Website?

By Bridget Willard | July 10, 2019

It’s 2019. Your small business definitely needs a website. Yes, your brick-and-mortar shop needs a website. Yes, your online store should be your website. Now that we agree, what happens? To build your own small business website, you need to get all of your figurative ducks in a row first. This means branding and content.…

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About Page: Hire a Copywriter

By Bridget Willard | June 8, 2019

It’s pretty tricky to write an about page. It’s hard to write this yourself. Either we’re too clinical or too coded. It’s even weirder if we have inside jokes in our online bios. Let’s fix that. How did I start writing About Page bios? It may seem weird that I do copywriting for web pages.…

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Your Business Marketing Should Include Twitter

By Bridget Willard | May 30, 2019

Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two. Twitter is the best platform for B2B marketing. It serves…

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Productive Procrastination: How To Stop It

By Bridget Willard | May 26, 2019

Procrastination isn’t always being lazy sitting on the beach. For those of us who work for our own businesses, it can be much more productive. I’ve talked about procrastination before. I never saw myself as someone who would procrastinate. After all, growing up I would do my homework during class. I always did my school…

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How Do You Manage Client Work?

By Bridget Willard | May 17, 2019

As a freelancer, how do you manage client work? When you are a freelancer, you often have to assimilate into your client’s pre-existing systems. It can be nerve-wracking. One client uses Asana, another communicates with What’s App. Three of your clients use Slack but one prefers email. Do you create your own Trello board and…

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What Does Social Media Engagement Look Like?

By Bridget Willard | May 10, 2019

Everyone talks about engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation. A back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going. Firstly, you should respond to your audience: whether it is…

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