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The Blog

How to Correctly Format a Blog Post

By Bridget Willard | May 29, 2020

When you write a blog post it’s more than just an essay that you used to write for school projects. You need to write in a way that’s educational, informative, and slightly entertaining. This is marketing copy; it’s not a term paper. A blog post is not a journalistic article. People are used to seeing…

Case Study: Codebrain Media Outsources Twitter

By Bridget Willard | June 14, 2019

Outsourcing Twitter is a scary thing for many hands-on companies, agencies, and plugin shops. When you own a business, you’re so used to doing everything. Until it’s just too much for you to handle — properly — on your own. Listen – y'all – we hired @YouTooCanBeGuru to help us optimize our social media feeds…

How do you start writing about your business?

By Bridget Willard | June 10, 2019

Have you thought about writing articles for your company’s blog but don’t even know where to start? We’ve all been there. I’ve been there. If you feel like you don’t even know where to start, it’s time to have a chat. This is when brainstorming with a peer group or even hiring a marketing consultant…

About Page: Hire a Copywriter

By Bridget Willard | June 8, 2019

It’s pretty tricky to write an about page. It’s hard to write this yourself. Either we’re too clinical or too coded. It’s even weirder if we have inside jokes in our online bios. Let’s fix that. How did I start writing About Page bios? It may seem weird that I do copywriting for web pages.…

Your Business Marketing Should Include Twitter

By Bridget Willard | May 30, 2019

Yes, your business marketing strategy should include Twitter. It’s one piece, albeit a large one, of any successful branding campaign. If I’ve said it once, I’ve tweeted about it ten times. I may have even written an article or two. Okay, maybe more than two. Twitter is the best platform for B2B marketing. It serves…

Productive Procrastination: How To Stop It

By Bridget Willard | May 26, 2019

Procrastination isn’t always being lazy sitting on the beach. For those of us who work for our own businesses, it can be much more productive. I’ve talked about procrastination before. I never saw myself as someone who would procrastinate. After all, growing up I would do my homework during class. I always did my school…

How Do You Manage Client Work?

By Bridget Willard | May 17, 2019

As a freelancer, how do you manage client work? When you are a freelancer, you often have to assimilate into your client’s pre-existing systems. It can be nerve-wracking. One client uses Asana, another communicates with What’s App. Three of your clients use Slack but one prefers email. Do you create your own Trello board and…

What Does Social Media Engagement Look Like?

By Bridget Willard | May 10, 2019

Everyone talks about engagement. But what is it? How do you do it? What does engagement on social media really look like? Short answer: it’s a conversation. A back and forth of exchanges. Someone has to start the conversation. Someone has to keep it going. Firstly, you should respond to your audience: whether it is…

Top Tips for Staffing A Sponsor Table at WordCamp

By Bridget Willard | May 3, 2019

Staffing a sponsor table at a WordCamp can be overwhelming for those new to the scene. Here are some of the tips I learned along the way. Staffing Your Table: Prepare Before WordCamp One to two weeks ahead, look at the attendees page to get an idea of who will be there. Follow the hashtag…

Good Design Produces Results — A Case Study with Fat Dog Creatives

By Bridget Willard | April 26, 2019

Good design produces results. It’s that simple. I had an okay design and okay results. After Rhonda from Fat Dog Creatives redesigned my home page, my bounce rate went down 10% — overnight. (This was for 2019’s redesign.) Quick Lessons I have never felt so loved and empowered as I do right now. She understands…

Business Lessons From Kickboxing

By Bridget Willard | April 19, 2019

Learning a new hobby, sport, or skill allows us to see our lives and businesses in perspective. In kickboxing you have an external and internal opponent. There is just one person across from you. And yourself. So, as I refer to “your opponent” in this analogy, it may be outside peers, your client, but may…

Who has time to write blog posts? You do. If you don't, then you should outsource. That said, scheduling your time is a good way to ensure it gets done.

Schedule Time to Write and Publish Your Blog Posts

By Bridget Willard | April 12, 2019

Who has time to write blog posts for your already-busy business? You do have time. If you don’t, then you should outsource. That said, scheduling your time is a good way to ensure it gets done. You have a business. It has a website. You know you need to publish articles for your blog but…

Get Paid: You Have to Follow Up on Payment

By Bridget Willard | April 5, 2019

So you did some work. How do you get paid from your clients? Here are a few of my tips. In no way should this be considered legal advice. If you need that, please consider my friend Rian Kinney and eCommLegal. My Collections Background Collections is where I started in my adult career back in…

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