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What’s The Best WordPress SEO Plugin?

By Bridget Willard | January 22, 2021

What’s the best SEO plugin for WordPress? Like all complex questions the answer is: “it depends.” And as always, the best tool is the one you use. In this post I’ll let you know the WordPress SEO plugin I use. It’s RankMath. I pay for the Pro Version which is $59 per year.  Does Your…

Block out your time

Time Blocking Tips – Protect Your Value

By Bridget Willard | April 18, 2020

If you’re curious about how I approach time blocking this is it. Establish Boundaries Audit Your Time Be Self Aware “Not all hours are equal.” Chris Lema  After you block your time, stick to it. It doesn’t matter which tool or app you use. The best tool is the one that you consistently use. Choose…

keep telling people

Keep Telling People What You Do

By Bridget Willard | April 3, 2020

It’s so important to keep telling people what you do — not in a smarmy way — but as it is appropriate. If you stop marketing, people stop thinking of you. As we naturally grow our audience and peer group it is important to remind people about what you do and how you can help…

ads alone wont save you

Ads Alone Won’t Save Your Business

By Bridget Willard | March 20, 2020

Quite a few referrals have come my way over the years. I have one thing to say about pay per click (PPC) ads. Are you ready? Ads alone won’t save your business. If that is your goal, you will be throwing away money. “Don’t simply wish for results to show up; know what your looking…

marketing consult

What Do You Get From a Marketing Consult?

By Bridget Willard | March 14, 2020

Consultants have gotten a bad wrap in the media for years. I still remember watching Office Space and laughing so hard at the consultants re-interviewing current employees. This scene is awesome. But I digress. What Is A Marketing Consult? A marketing consultation is where you have a conversation with a marketing professional. Marketing consults can…

audit your blog

Auditing Your Blog Posts – Keep, Delete, Revise

By Bridget Willard | February 14, 2020

As your website grows and you’ve been regularly publishing, there comes a time to audit your blog. What articles should you keep, delete, or revise? Auditing Your Site Is A Lot of Work So, when will you audit your site? You could do this every quarter or every year. It really depends upon your industry…

good podcast guest

How To Be A Good Podcast Guest

By Bridget Willard | February 7, 2020

So, you’ve been invited to be a podcast guest. Great. How can you do it well. Is it easy to be a good podcast guest? You’d think it would be. But it isn’t. I’ve been on a few podcasts and interviews as well as being a co-host of WPblab since 2015. Believe me, you can be…

social posts

How To Effectively Write Social Posts

By Bridget Willard | January 17, 2020

We all know we should publish social posts. We tweet or post to Facebook, but what is the best way to do it? How should the posts be formatted? When should we post? Let’s discuss. Why Does Formatting Matter? Formatting standardizes your social posts in a way that makes your personal workflow optimal. Adhering to…

comparing twitter packages

Comparing Twitter Packages – Consistency to Growth

By Bridget Willard | December 19, 2019

Outsourcing Twitter is an easy win for most marketing managers, small businesses, and, of course, WordPress products and services. I have several Twitter packages available for these clients. Not everyone needs the highest plan. In fact, if you’re not publishing on your company’s blog at least once a week, I’ll talk you out of it.…

donations business

Donations Are Important To Your Business

By Bridget Willard | December 18, 2019

Making donations is an important way to give back as a business. Nonprofits do important work. Instead of donating a portion of my income to one nonprofit, I spread out the love among several. I used to spend quite a bit of my time volunteering. Sometimes volunteer hours are harder to give. I even wrote…

speakers be friendly

Your Speaker Bio Should Be Friendly

By Bridget Willard | November 4, 2019

The purpose of a speaker bio is to appeal to both the conference members who choose your talk pitch and the attendees to attend. Be friendly so that your session will be well attended. When you are friendly, you are approachable. It means you smile, use humor, talk about yourself, and are open to conversations…

eye strain

Remote Workers: Eye Strain Is Real, Yo!

By Bridget Willard | October 2, 2019

On average, Americans spend 8.5 hours in front of a screen every day. When I read this statistic, I was shocked, but it actually makes perfect sense. Between sitting at a computer for work and watching TV to wind down at night, I’m actually surprised that number isn’t higher. People are generally cautious about eating…

ready for social

Is Your Site Ready for Social Sharing?

By Bridget Willard | September 28, 2019

As a social media manager, I come across a lot of websites. Most of them, sadly, aren’t ready for social sharing. Let’s get yours ready with this quick tutorial. Why Should My Website Be Sharable? Ideally, you’re publishing on your website so people will know more about you, your product, and/or your services. Small businesses…

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