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Train Your Social Media Feed By Commenting

By Bridget Willard | July 10, 2020

If Facebook isn’t showing you content you want to see, then find content you want to see and comment on the post. The more you do this the happier you’ll be with your home feed. Commenting (not just liking) retrains the algorithms for Facebook, Twitter, LinkedIn, and even Instagram. It’s to their benefit to show…

Comparing Twitter Packages – Consistency to Growth

By Bridget Willard | December 19, 2019

Outsourcing Twitter is an easy win for most marketing managers, small businesses, and, of course, WordPress products and services. I have several Twitter packages available for these clients. Not everyone needs the highest plan. In fact, if you’re not publishing on your company’s blog at least once a week, I’ll talk you out of it.…

Donations Are Important To Your Business

By Bridget Willard | December 18, 2019

Making donations is an important way to give back as a business. Nonprofits do important work. Instead of donating a portion of my income to one nonprofit, I spread out the love among several. I used to spend quite a bit of my time volunteering. Sometimes volunteer hours are harder to give. I even wrote…

Your Speaker Bio Should Be Friendly

By Bridget Willard | November 4, 2019

The purpose of a speaker bio is to appeal to both the conference members who choose your talk pitch and the attendees to attend. Be friendly so that your session will be well attended. When you are friendly, you are approachable. It means you smile, use humor, talk about yourself, and are open to conversations…

Remote Workers: Eye Strain Is Real, Yo!

By Bridget Willard | October 2, 2019

On average, Americans spend 8.5 hours in front of a screen every day. When I read this statistic, I was shocked, but it actually makes perfect sense. Between sitting at a computer for work and watching TV to wind down at night, I’m actually surprised that number isn’t higher. People are generally cautious about eating…

Is Your Site Ready for Social Sharing?

By Bridget Willard | September 28, 2019

As a social media manager, I come across a lot of websites. Most of them, sadly, aren’t ready for social sharing. Let’s get yours ready with this quick tutorial. Why Should My Website Be Sharable? Ideally, you’re publishing on your website so people will know more about you, your product, and/or your services. Small businesses…

Self-Talk Matters In Business

By Bridget Willard | September 19, 2019

The reason why self-talk is so insidious is because it changes how we behave. Self-talk determines how we approach life: business, relationships, opportunities. Everything. It’s an important behavior to address and reprogram. What is self-talk? Self-talk is our internal programming. It is the voice in our head. It’s the rule of thumb by which we…

My Favorite Things

By Bridget Willard | August 18, 2019

April Wensel encouraged us to write a list of our one hundred favorite things. Okay. I’m in. Though I couldn’t come up with a full one hundred at the time, I’m updating this until I get to that. You might also like to read 100 Things About Me. Happy Friday! Here's a simple exercise to…

Email the Right People — Don’t Just Build a List

By Bridget Willard | August 9, 2019

When it comes to email marketing, it’s tempting to have a large list. This is mostly for your vanity. Let’s face it. Do you want to be able to say that you have a list of 10,000 people or 72? Bigger is Not Better You’ve most likely read at least ten articles on how to…

Which new platforms should businesses be on?

By Bridget Willard | July 26, 2019

I asked my audience what they’d like me to address sometime back and this question was posed: “Which new platforms should businesses be on?” I’m not sure people will like my answer, but let’s go for it anyway. My quick answer is stop chasing new. Be consistent on what you have. Further, I was asked…

The song Shallow in the second remake of A Star is Born is simply an unfinished song. As a former songwriter and musician, here's my analysis.

Shallow – The Unfinished Song

By Bridget Willard | July 22, 2019

The song Shallow in the recent remake of A Star is Born is simply an unfinished song. As a former songwriter and musician, here’s my analysis. Why am I writing about songwriting? I’m normally more vocal about marketing and copywriting. It’s true. But Shallow by Lady Gaga and Bradly Cooper is really just two unfinished…

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Are one-word comments really that bad?

By Bridget Willard | July 12, 2019

All comments on your blog and social media posts are valuable including one-word comments. Comments are reactions to posts. Have you read this? Why a single word comment is next to useless — Alice Elliott (@alice_elliott) July 12, 2019 Are one-word comments useless? One-word comments are not useless. They are input from your community.…

What do I Need to Build My Small Business Website?

By Bridget Willard | July 10, 2019

It’s 2019. Your small business definitely needs a website. Yes, your brick-and-mortar shop needs a website. Yes, your online store should be your website. Now that we agree, what happens? To build your own small business website, you need to get all of your figurative ducks in a row first. This means branding and content.…

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