This is a guest post by Wendy Jean (aka @MrsPickle_) you can find her blog here: Keeping Up With the Pickles.
I have a friend who is a social media maven by day and a comedian by night. This makes perfect sense to me, because a lot of what social media is – at least on Twitter – is comprised of one-liners. Who have perfected the one-liners? Comedians.
I think that’s why I love social media myself and after long resisting it, am now practically addicted to Twitter. Like never before, I can throw a “zinger” out there and often immediately get a reaction. It’s the perfect outlet for people who think they’re funny and who revel in sarcasm. People like me, and comedians.
When I first started tweeting it was my love of one-liners and my long-honed skill of talking to myself that got me through, because when I first began no one was listening. I had all but forced my way onto the social media committee at work and one day found myself responsible for the company’s Twitter account. I started tweeting on my personal account as sort of a stress reliever and to respond to tweets in a… shall we say… less than professional manner.
Why am I on LinkedIN? Well, it seems either someone wanted help with how to use it or someone else was looking for a job and wanted a recommendation or I felt that I was socially compelled to accept the invite. For whatever reasons I’ve maintained my profile all of these years, I’ve never taken it that seriously until a couple of months ago.
I used to describe, and for the record I think it is still accurate, LinkedIN as an organic resume. That is, it is living and active, and I sought only to connect with people I actually know or worked with. During a conversation on Twitter with @PamAnnMarketing I was told that LinkedIn isn’t a resume, it’s a business card. I realized that I better get my custom URL.
Well, that was a huge chore and for all of the benefits of LinkedIN, it’s user interface could use a bit more work. (Maybe now that they’re on NYSE, they will fix this.)
Kill Two Birds With One Stone. Manage your public settings right in the same spot where you are given the option to customize your URL. Now, if your intent is to use LinkedIN as a business card, then you should have a photo that is visible to the public. I am in agreement with Sean Jackson at Copyblogger about the photo:
Don’t get clever with your picture
No one will recognize you if they can’t see your face. The best pictures have solid color backgrounds with your face taking up as much of the frame as possible. Sean Jackson | Copyblogger
You can click and unclick some of the other options and massage your public profile to your own delight, but let’s get down to the URL.
Thanks to an announcement today, this entire blog post is obsolete. Let us all take a moment of silence to remember the chaos once inflicted upon us by serial cross posters.
Now go and share some relevant content with your professional connections. As Linkedin recommends:
“Initiate the conversation on LinkedIn.”
Wow! What a concept!
Many of my words of advice originate from my own user experience; and, frankly, it is annoying to login to my LinkedIN account only to see tons of updates from one person.
A message is only appropriate within the confines of the venue and the expectations within that venue.
During a #SMFastFwd chat in early December 2010, one of the participants made a great observation:
I like to say that Twitter is like a bar, FB is yr living room & LinkedIn is the local chamber of commerce. There r differences. #smfastfwd
~ Brenda Stoltz, December 8, 2010 @BSStoltz
People expect a high level of noise in a bar just as they expect a high volume of messages on twitter. And if LinkedIN is the chamber of commerce or any other such place, then expectations differ. I expect relevant, business-like information when I view my LinkedIN feed.